Markup Calculator

Q: How do I calculate selling price from cost and markup?

Selling Price = Cost × (1 + Markup% ÷ 100). Example: $50 item with 40% markup → $50 × 1.40 = $70 selling price, giving a $20 profit and 28.6% margin.

Q: What markup percentage should I use?

Typical markup ranges by industry: retail clothing 100–200%, restaurants 200–300%, software/SaaS 200–500%, manufacturing 50–100%, consulting/freelance 50–200%. Use our calculator to find the markup that delivers your target profit margin.

Enter your cost and markup to instantly see your selling price and profit margin. Supports three calculation modes.

What did it cost you? ($) How much are you marking it up? (%)

Selling Price —

Gross Profit —

Profit Margin —

Markup % —

What is markup? Markup is a percentage of the cost price that you add to arrive at your selling price.

Formula:

      Markup % = (Selling Price − Cost) ÷ Cost × 100
    

Key examples:

A $50 item sold for $70 → profit of $20 → 40% markup ($20 ÷ $50 × 100)
A $10 item sold for $20 (doubled) → 100% markup

Markup vs Margin: Markup is based on cost; margin is based on selling price. A 50% markup = 33.3% margin. Accountants report margin; buyers quote markup — this calculator shows both so you never confuse them. Also try our Overtime Pay Calculator or Loan Amortization Calculator.

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Markup Calculator — Frequently Asked Questions

What is the difference between markup and margin?

Markup is calculated on cost: Markup% = (Selling Price − Cost) ÷ Cost × 100. Margin is calculated on selling price: Margin% = (Selling Price − Cost) ÷ Selling Price × 100. A 50% markup on a $10 item gives a $15 selling price with a 33.3% margin. Markup is always a higher percentage than margin for the same amount of profit.

How do I calculate selling price from cost and markup?

Selling Price = Cost × (1 + Markup% ÷ 100). Example: a $50 item with a 40% markup → $50 × 1.40 = $70 selling price. You make $20 profit, which is a 28.6% margin.

What is a 100% markup?

A 100% markup means you double the cost price. A $10 item sold for $20 is a 100% markup. That same transaction has a 50% profit margin (profit ÷ selling price × 100). This is common in retail.

What markup percentage should I use?

Typical markup ranges: retail clothing 100–200%, restaurants 200–300%, software/SaaS 200–500%, manufacturing 50–100%, consulting/freelance 50–200%. Use the calculator above to find the markup that delivers your target profit margin.

How do I calculate profit margin from markup?

Profit Margin = Markup% ÷ (100 + Markup%) × 100. For a 50% markup: 50 ÷ 150 × 100 = 33.3% margin. This calculator displays both automatically — no manual conversion needed.

How do I calculate markup from margin?

Markup% = Margin% ÷ (100 − Margin%) × 100. For a 33.3% margin: 33.3 ÷ 66.7 × 100 ≈ 50% markup. Use the "Cost + Margin %" tab above to enter a target margin and get the markup and selling price automatically.