Markup Calculator
Enter your cost and markup to instantly see your selling price and profit margin. Supports three calculation modes.
What is markup? Markup is a percentage of the cost price that you add to arrive at your selling price.
Formula:
Key examples:
- A $50 item sold for $70 → profit of $20 → 40% markup ($20 ÷ $50 × 100)
- A $10 item sold for $20 (doubled) → 100% markup
Markup vs Margin: Markup is based on cost; margin is based on selling price. A 50% markup = 33.3% margin. Accountants report margin; buyers quote markup — this calculator shows both so you never confuse them. Also try our Overtime Pay Calculator or Loan Amortization Calculator.
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Create a Free Invoice → InvovateMarkup Calculator — Frequently Asked Questions
What is the difference between markup and margin?
Markup is calculated on cost: Markup% = (Selling Price − Cost) ÷ Cost × 100. Margin is calculated on selling price: Margin% = (Selling Price − Cost) ÷ Selling Price × 100. A 50% markup on a $10 item gives a $15 selling price with a 33.3% margin. Markup is always a higher percentage than margin for the same amount of profit.
How do I calculate selling price from cost and markup?
Selling Price = Cost × (1 + Markup% ÷ 100). Example: a $50 item with a 40% markup → $50 × 1.40 = $70 selling price. You make $20 profit, which is a 28.6% margin.
What is a 100% markup?
A 100% markup means you double the cost price. A $10 item sold for $20 is a 100% markup. That same transaction has a 50% profit margin (profit ÷ selling price × 100). This is common in retail.
What markup percentage should I use?
Typical markup ranges: retail clothing 100–200%, restaurants 200–300%, software/SaaS 200–500%, manufacturing 50–100%, consulting/freelance 50–200%. Use the calculator above to find the markup that delivers your target profit margin.
How do I calculate profit margin from markup?
Profit Margin = Markup% ÷ (100 + Markup%) × 100. For a 50% markup: 50 ÷ 150 × 100 = 33.3% margin. This calculator displays both automatically — no manual conversion needed.
How do I calculate markup from margin?
Markup% = Margin% ÷ (100 − Margin%) × 100. For a 33.3% margin: 33.3 ÷ 66.7 × 100 ≈ 50% markup. Use the "Cost + Margin %" tab above to enter a target margin and get the markup and selling price automatically.